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Mark Schaefer: Klout scores feed a social media sickness
Klout scores feed a social media sickness A couple of weeks ago, I was the keynote speaker before a jammed conference room of 300 people and here is how I was introduced: “I’d like you to welcome our...
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Influencer Marketing Quotes of the Week
There must have been something in the water this week. From new posts by Amanda Maksymiw, Philip Sheldrake, Mark Schaefer, and John Eaton, to Crowdtap’s white paper on peer influence and hot...
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Influencer Marketing Quotes of the Week
“Sure someone could have a few thousand followers and blog subscribers, but what does that really mean? What is the makeup of the audience? What do they care about?… To beat this misconception, do...
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Jure Klepic: Paradox of Online Influence
Paradox of Online Influence I spend my time analyzing the world of social media influence and helping clients use it effectively to achieve their marketing and communications goals. I’ve noticed that a...
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Danny Brown: Social Influencers Are Dead – Long Live the Instigators
Social Influencers Are Dead – Long Live the Instigators Social influence. The need to prove how wonderful you must be to get such a high Klout score. The golden nugget for brands looking to tell their...
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Influencer Marketing Quotes of the Week
“[T]he marketing industry has lost its clear guidelines as to influence and the people who wield it. With the narrowband publishing channels of magazines and television being steadily replaced by the...
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Chuck Kent: Why Citizen Kane Would Never Make It As A Citizen Influencer
Citizen +K: The Rise of Social Influence A review of ROI: Return on Influence, by Mark W. Schaefer Orson Welles’ classic movie Citizen Kane tells of a once neglected and discarded child who grows to...
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Zachary Reiss Davis: Penny Arcade’s Influence on Tech products vs. Forrester...
Your perpetually-connected customers are seeking information from a much broader range of sources than ever before. If you just work with the same traditional influencers you have for years — industry...
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Nick Hayes: The Hype To Uncover Social Media Influencers – should you care?
This is the second of three instalments of Nick Hayes’ White Paper – ‘The Hype To Uncover Social Media Influencers – should you care?’ Influence has to generate an effect – otherwise the initial action...
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Nick Hayes: Everyone uses Twitter for Marketing … but is anyone even claiming...
Recently we read a blog advocating the use of Twitter for small businesses. It said, ”Is money the only gauge of your business’s success? Think about the value you can add to your brand by maintaining...
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CC Chapman: Is Your Influencer Marketing Failing Because It Is One Sided?
At Social Fresh West I spoke on the topic of how to successfully run influencer and advocate programs. It is a topic I know a lot about from years of running them for clients in my agency daysand from...
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Jenna Dobkin: 4 Steps to Executing a Successful Influencer-Driven,...
By Jenna Dobkin. Influencer marketing — leveraging relationships with advocates and influencers to help share your brand’s message — is poised for explosive growth. Are you ready? A Zuberance survey of...
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John Owrid: The world of social media relies on self-importance as...
The one thing that social networks either don’t measure or don’t publish is obviously their sense of self-importance. Yet if such a metric existed it might tell us far more about the world of social...
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Nick Hayes: How has Influencer Marketing been hijacked by Social Media...
How did this happen? When we started our company in the field of Influencer Marketing our intention was to identify the real-world sales influencers – whether they made a noise about it or not. We...
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Phil Davis: Influencer Identification Isn’t Just for Tools
Influencer identification is a detailed process and one that shouldn’t be rushed if you’re expecting good results. There’s much more to it than simply finding an online tool that promises everything...
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Krista Bunskoek: Influence Marketing: How to Find Your Industry Leaders
Though this only covers the increasingly fashionable space of ‘social influencers’ if that’s what you want then this does have some useful pointers. Krista Bunskoek of Wishpond: Do you know how to use...
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